The secret dream of cows

It is slightly strange to consider that a cow has a conscious thought other than where the next juicy patch of grass is coming from.
But VCCP have either found out a secret, or more likely made it up. Not only a conscious thought, but a longing, an urge deep in Mary the cow’s soul that wishes…wait for it…that she were a horse.
After this surprising revelation, we are treated to a slow motion image of Mary, galumphing, for want of a better word, along the shoreline. To top this, a soothing voice spurs daisy on whilst background music plays that hasn’t been heard since the early eighties.
As a new agency pitching to Muller they certainly had to put a different stamp on the brand. You’ve got to hand it to them; they’ve done just that. It’s a definite character change from cute kids munching yogurts on grassy hillsides. A slightly bizarre, but welcome one at that.
To end Mary’s dream day a mysterious woman comes into shot eating a Fruit Corner yogurt (no doubt a client intervention.) So doing, she gazes at the cow turned horse with a love rivalled only by a mother doting on her new born child. Finally, as Mary the cow gallops into the distance, the woman’s feelings are feelings summed up brilliantly by the end line ‘thank you cows, thank you.’
And thank you, VCCP for bringing something so strange and beautiful to our TVs.